As terrorism recedes in Pakistan, tourism appears to be on the rise, with more than thrice the number of international tourists travelling to the country in 2016 as compared to just three years ago, Bloomberg reported.

Pakistan Tourism Development Corporation (PTDC) data showed that international tourists have more than tripled since 2013 to 1.75 million in 2016, while domestic travellers have jumped 30 per cent to 38.3m, the report said.

Pakistan’s scenic beauty has historically attracted foreign and domestic travellers and tourists alike, but the country’s image as a tourist spot was dented because of terrorism and militancy, particularly in the northern parts of the country ─ such as the shooting of Malala Yousafzai in Swat in 2012, and the 2014 Army Public School massacre.

With the military’s operations in Swat, and North and South Waziristan, the northern areas have now become more secure. They are buzzing with construction, and local hotels and restaurants enjoy good business, Bloomberg reported.

The report, quoting figures by Jovago, a hotel booking website, said that bookings increased 80pc last year.

For foreigners, getting a Pakistani visa is an expensive and bureaucratic process, Bloomberg quoted researcher and writer Ayesha Siddiqa as saying.

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